Social selling:
Don’t be anti-social.
Who is this playbook for?
Anyone looking to get started with social selling and want to avoid the anti-social approach many organizations are taking
Those already running a social selling program and not seeing the expected outcomes and tangible results
Those running social selling programs but wanting to optimise the approach and scale them
Those looking to understand what best practices are and learn from successful social selling programs
Those wishing to maximise the ROI of their ABM program
What’s inside?
Modern selling today
What’s so good about social selling?
Putting social in social selling
The current problem with social selling
Tips for social selling
Social selling and ABM - the connection
The future of social selling
Don't be antisocial on social. Start social selling.
Get your copy of the social selling playbook.
How to engage your key accounts with social selling, what strategies to adopt (and which to drop).
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